Having a Facebook fan page is an integral part of establishing your own brand and presence within the social networks.  

Fan pages were designed for celebrities, bands, businesses, and public figures to promote their brands to the public.  Unlike a personal Facebook account where you’re limited to 5,000 friends, there are no limits or restrictions to the number of fans or followers you can have with a fan page.  

When you build up a fan base and people are interacting on your page, this will automatically drive more traffic back to your blog or site and dramatically increase your visibility within Facebook… Not only that, but fan pages can also get ranked in the search engines, so this is definitely something you want to take action on!