Optimizing Your Article for Google

Kristi Carter Blogging, Helpful Marketing Tools 121 Comments

How to Optimize Your Articles for the Three Google Bots

Spider bot, ready to crawl

Spider bot, ready to crawl

When you write content at eHow, or anywhere on the internet, you’re writing for three different audiences. There are three primary Google bots that you have to keep in mind. Here’s what you need to know about them.

Difficulty: Moderate
Instructions

  1. Step 1

    .

    ***Introduction***

    Bots, spiders, Googlebot, web crawlers. Call them what you will, but these virtual creatures are what Google sends out to billions of sites on the internet (or is it over a trillion now?) to read, classify and gauge the importance of your eHow articles, or of any other content that gets posted on the world wide web.

    Other search engines do the same, of course, but since Google is the main game in town, we’ll concentrate on them.

    There are three types of bots you should know about and have in mind as you create content for the internet.

  2. Step 2

    .

    ***Google Bot #1: Search***

    Google’s main crawler ‘reads’ your articles, and helps decide how they will show up in search results. A “how to” article that shows up in common searches, and ranks high in search results, is going to get a lot more visibility on the interent than a more obscure, lower-ranking article.

    Writing for the search bot is a matter of selecting the best keywords to clearly define your topic, using the keywords in recommended ways (such as including them in titles, and opening paragraphs) and keeping a pretty tight focus on your major themes.

    See the Resources, below, for more information on using keywords to best advantage.

  3. Step 3

    .

    ***Google Bot #2: Adsense***

    If you are posting your content at a site, like eHow. that displays Adsense ads, then you also have to consider the entirely separate Adsense bot that is also reading your content.

    Unlike Bot #1, the Adsense bot is focused strictly on things being advertised, which, for the most part, are things being sold in everyday commerce.

    Often, the priorities of the search bot and the Adsense bot are pretty much the same. Let’s say you’re writing an article on buying a car in Los Angeles. Both bots will hone in on keywords like “cars” and “Los Angeles”, and respond with appropriate search results, as well as ads for car dealers in L.A.

    But let’s say your article is on Existentialism. The search bot will have no problem with this, identifying the main topic and then classifying and ranking your article appropriately.

    But what about the Adsense bot? Not too many people are shopping for Existentialism! In this case, it pays to mention specific books (to attract book ads) or universities (to attract college ads) or other terms that have a more product-focused orientation.

    Again, the Resources, below have good tips for optimizing for Adsense.

  4. Step 4

    .

    ***Google Bot #3: The Mystery Bot***

    Fooled you. Bot #3 has nothing to do with Google. In fact, it’s not even really a bot. The third audience for your article is YOU. All of you! People!

    Ever come across a spammy site that is nothing but snippets from articles, lists of keywords, and ads? Sure you have. This is a site designded solely for bots #1 and #2, without caring a fig for the human beings who stumble across the site.

    But search engines are getting smarter and smarter and recognizing junk, and zeroing in on the content that people — human being bots — actually want to read. If your article makes people say, “Dang, I’m emailing this to my mom”, or “I’ve got to bookmark this one”, then you’ve got a quality article that is going to build backlinks, rise higher in search results, and attract more viewers. And oh yeah, earn more money, to boot.

  5. Step 5

    So there you have the three “bots” that you need to always have in the back of your mind when writing articles.

    Make sure to look over the cool Resources, directly below, for more detailed information on what works, and why,

121 thoughts on “Optimizing Your Article for Google”

  1. Pingback: Isomer Anti-aging Products Reviewed

  5. Rambo Bros

    Thanks for some great thoughts there. I am kind of new to the internet , so I printed this off to put in my file, any better way to go about keeping track of it then printing?

  6. Chase

    Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search. 🙂

  9. Classic Mario Bros

    Hey man I just wanted to say thanks for taking the time to write something worth my time to read. I am all over the net and I see so much useless junk that is just written for the sake of putting something new on their page. It takes passion to make good stuff, thanks for caring.

  10. Legalsounds

    We just couldnt leave your website before saying that I really enjoyed the quality information you offer to your visitors… Will be back often to check up on new posts

  11. chase online banking

    Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search. 🙂

  13. webblog

    I appreciate just what you have accomplished in this article. I like the section when you mention you’re up to this to help offer back but I would certainly believe by all of the responses that this approach is working for you as well.

  15. main page

    My buddy and I had been fighting about a dilemma related to this! Now I know that I appeared to be right. Many thanks for the information and facts you published.

  18. lessons for piano

    I can see that you are an expert on Optimizing Your Article for Google | Who is Kristi Carter! I am launching a site soon, and your article will be very handy for me. Thanks for all your help. With kind wishes x

  19. loseweight

    yeah,I just thought you might want to know that your website is messed up when you watch it on my iphone. I’m not sure if it has something to do with my phone’s browser or your website? just saying 🙂

  25. interior design toronto

    Interior designers play essentially the most essential role within the style and design method. One particular portion mission supervisor, one particular part aesthetic advisor, and a person portion shopper liaison (as well as the listing goes on), designers need to possess the education initially, interior design toronto as well as the knowledge 2nd, so as to develop successful designs. In retail design and style merchants, a guide can present you items and solutions, and allow you to inside beginning stage of the process. When it comes to precise materials collection, floorplans, and particularly development, it’s an inside custom in Toronto that clientele require.

  36. Kristi Carter Post author

    You are so sweet. Thank you, it has taken me a while to do this, and it is still a work in progress. It is very rewarding to have good people like yourself leave nice comments!

    Cheers!

    KC

  38. Kristi Carter Post author

    Thanks for your comment, and ‘heads up’. I have been working on my site the last couple of weeks to improve it. Still working on it too. There may be interuptions along the way, but the site is going to be great when it is done.

    Thank you for your patience. Have a great day!

    KC

  40. Raphael Hannemann

    Hi good post, im currently studying this at college. I like your blog there’s some real helpful stuff on here. Will check back soon to see if you have posted anymore pages, thanks

  41. capsiplex capsules

    hi,I just thought you might want to know that your blog looks messed up when I watch it on my iphone. I’m not sure if it has something to do with my phone’s browser or your website? just saying 🙂

  42. QROPS

    For all the above commentors. Blogs would be much better to read if You can keep Your comments shorter and to the point. No one likes to read big comments when the content can be conveyed using a smaller comment.

  48. Xuan Alexaki

    This unique is one of the perfect post on the blog which My spouse and i have read through till date on this particular niche. Incredibly well-rounded yet to the point without having virtually any filler.

  53. sales jobs

    Thats some quality basics there, already know some of that, but you can always learn . I doubt a “kid” could put together such information as dolphin278 suggested. Maybe he’s just attempting to be “controversial? lol

  54. Watch Movies Online

    Congratulations on having one of the most sophisticated blogs Ive come across in some time! Its just incredible how much you can take away from something simply because of how visually beautiful it is. Youve put together a great blog space –great graphics, videos, layout. This is definitely a must-see blog!

  55. Kristi Carter Post author

    Thank You! I am so glad that this blog is of service to you. Feel free to let me know what other content you want to see. Have a fabulous day!

    KC

  63. Vimax

    What youre saying is completely true. I know that everybody must say the same thing, but I just think that you put it in a way that everyone can understand. I also love the images you put in here. They fit so well with what youre trying to say. Im sure youll reach so many people with what youve got to say.

  64. Vimax

    Keep ’em coming… you all do such a great job at such Concepts… can’t tell you how much I, for one appreciate all you do!

  76. iphone screen repair

    We agree along with your conclusions and can anxiously look onward for your future revisions. Merely declaring thanks won’t merely be adequate, for the outstanding readability inside your posting. I will immediately get the feed to keep privy of all messages. Solid effort and much success with your internet business efforts! Whatwhat!

  81. Mia667

    I just wanted to say that I found your site via Bing and I am glad I did. Keep up the good work and I will make sure to bookmark you for when I have more free time away from the books. Thanks again!

  86. Javale McGee

    There are some interesting points in time in this article but I don’t know if I see all of them heart to center . There is some validness but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner also.

  88. Mason Brevil

    This is very interesting! I found a FREE Newsletter That Gives You $50 For Signing Up. It Actually Worked! Very Cool Just Click On My Name Above For More Info!

  89. manassas auto repair

    There are some interesting points in time therein article but I don’t know if I see all of them middle to center . There is some validity but I will take hold judgment until I look into it further. Good clause, thanks and we want more! Added to FeedBurner besides.

  93. Free Movies Online

    Thank you for the sensible critique. Me & my neighbour were preparing to do some research about that. We got a good book on that matter from our local library and most books where not as influensive as your information. I am very glad to see such information which I was searching for a long time.This made very glad Smile

  101. Free CNA Guide

    I wanted to comment because I am getting a lot of comment spam on a blog that I manage for a client but I noticed a wonderful – and genuine – comment from one of them recently. I quote: “When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!”The comment was linked to a site that sold ’square bathroom rugs’. My blog has nothing to do with bathroom rugs, square or otherwise. But I take great comfort from the fact that he now understands the pain of having an inbox filled with unnecessary comment alerts.

  108. ny escorts

    I’ve been wanting to let you know, you are spot on. I got to this article from another engine and am heavily fascinated by this niche and learning this. Do you mind if I post to this article from my site?

  111. loseweight

    hi,I just thought you might want to know that your blog is messed when you see it on my iphone. I’m not sure if it has something to do with my phone’s browser or your website? just saying 🙂

  116. Kristi Carter Post author

    Who did you go through for your blog-Wordpress.com or WordPress.org? If you went through .com google controls your site. If you went through .org you control your site. Its all about .org.

    Hope that helps.

    KC

Leave a Reply

Your email address will not be published. Required fields are marked *