How to Optimize Your Articles for the Three Google Bots
By David Sarokin, eHow Member
When you write content at eHow, or anywhere on the internet, you’re writing for three different audiences. There are three primary Google bots that you have to keep in mind. Here’s what you need to know about them.
Bots, spiders, Googlebot, web crawlers. Call them what you will, but these virtual creatures are what Google sends out to billions of sites on the internet (or is it over a trillion now?) to read, classify and gauge the importance of your eHow articles, or of any other content that gets posted on the world wide web.
Other search engines do the same, of course, but since Google is the main game in town, we’ll concentrate on them.
There are three types of bots you should know about and have in mind as you create content for the internet.
***Google Bot #1: Search***
Google’s main crawler ‘reads’ your articles, and helps decide how they will show up in search results. A “how to” article that shows up in common searches, and ranks high in search results, is going to get a lot more visibility on the interent than a more obscure, lower-ranking article.
Writing for the search bot is a matter of selecting the best keywords to clearly define your topic, using the keywords in recommended ways (such as including them in titles, and opening paragraphs) and keeping a pretty tight focus on your major themes.
See the Resources, below, for more information on using keywords to best advantage.
***Google Bot #2: Adsense***
If you are posting your content at a site, like eHow. that displays Adsense ads, then you also have to consider the entirely separate Adsense bot that is also reading your content.
Unlike Bot #1, the Adsense bot is focused strictly on things being advertised, which, for the most part, are things being sold in everyday commerce.
Often, the priorities of the search bot and the Adsense bot are pretty much the same. Let’s say you’re writing an article on buying a car in Los Angeles. Both bots will hone in on keywords like “cars” and “Los Angeles”, and respond with appropriate search results, as well as ads for car dealers in L.A.
But let’s say your article is on Existentialism. The search bot will have no problem with this, identifying the main topic and then classifying and ranking your article appropriately.
But what about the Adsense bot? Not too many people are shopping for Existentialism! In this case, it pays to mention specific books (to attract book ads) or universities (to attract college ads) or other terms that have a more product-focused orientation.
Again, the Resources, below have good tips for optimizing for Adsense.
***Google Bot #3: The Mystery Bot***
Fooled you. Bot #3 has nothing to do with Google. In fact, it’s not even really a bot. The third audience for your article is YOU. All of you! People!
Ever come across a spammy site that is nothing but snippets from articles, lists of keywords, and ads? Sure you have. This is a site designded solely for bots #1 and #2, without caring a fig for the human beings who stumble across the site.
But search engines are getting smarter and smarter and recognizing junk, and zeroing in on the content that people — human being bots — actually want to read. If your article makes people say, “Dang, I’m emailing this to my mom”, or “I’ve got to bookmark this one”, then you’ve got a quality article that is going to build backlinks, rise higher in search results, and attract more viewers. And oh yeah, earn more money, to boot.
So there you have the three “bots” that you need to always have in the back of your mind when writing articles.
Make sure to look over the cool Resources, directly below, for more detailed information on what works, and why,