As you all know, Facebook is the largest social media platform in the world, bar none. And, it continues to grow. CNBC reported that Facebook had a HUGE meeting today at their headquarters in Menlo Park, CA. Its turns out that Facebook announced it’s new Graph Search feature which means that you can now use keywords to target your prospects within your Facebook contacts. This is very similiar to the Goolge PPC campaigns, but in Facebook, you can only target your contacts, thus it is a closed system. This is still very good news for online marketers. Advertisers will be able to highly target their audience, that’s a good thing.
Here is the link to learn more about it and sign up for their Beta or wait list to be able to use this new feature.